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Several days ago, Apple released the iPhone 6. It did not go unnoticed that this phone uses HEVC (also known as H.265) to encode FaceTime video calls. Which is a great help for customers on cellular networks since it reduces bandwidth usage by up to half.

This is the kind of thing Dimension and TMMI were supposed to address. Fractals were supposed to shrink video in amazing ways and boost network capacities.

Apple is no stranger to video (they developed QuickTime, and were key in popularizing H.264), and they carefully scrutinize available technologies in order to stay on top. So they must have known about TRUDEF and decided it was not for them. Which was not a hard call to make; any codec that cannot encode in realtime is a non-starter.

On the Android side, Intel has been making great strides with the Strongene HEVC codec. Now that Apple has it on the iPhone 6, the pressure on Android is even greater. I see the future playing out like this:

  • Apple upgrades iPhones to encode non-FaceTime videos in HEVC also.
  • Android phones and tablets support HEVC.
  • Apple adds HEVC support to their iPad tablets.
  • With mobile users creating HEVC content on 4K devices such as the Droid Turbo, 4K TV sales increase.
  • More HEVC and/or VP9 videos appear on YouTube.
  • Netflix expands its 4K catalog.
  • Apple releases iPhone 7 which has true 4K resolution.

So what we are seeing now is the start of HEVC getting an absolute lock on the market. Whatever Dimension and TMMI are hoping to accomplish, they need to do it soon, or risk being niche players.